Hi, I'm John Buddy
Hi, I’m John Buddy
Graphic & brand designer building clear, consistent visual systems.
Graphic & brand designer building clear, consistent visual systems.
10 years turning business objectives into compelling visual work across branding, digital, print, web, packaging and merchandise — from first concept through final production.
10 years turning business objectives into compelling visual work across branding, digital, print, web, packaging and merchandise — from first concept through final production.
10+
10+
Years of
experience
Years of
experience
08
08
Roles held
Roles held
05
05
Disciplines
Disciplines
Prothird
Penbrothers
Brandstorm
Zombielabs
Astronautplanet.world
Design with Ember
Purple logo
99designs
Recent work, up close.
Recent work,
up close.
branding
Illustration
Web & App
Campaign
Summit Outdoors
Branding
Betshrew
Branding
777 Hearts Royale
Branding
FM Ingredients
Branding
Monke Finance
Branding
SOF Elite
Branding
Board Game Addicts
Branding
Tyrants
Branding
Powatt Boys
Branding
Perriam Media
Branding
Fushimisake
Branding
Hobbsbrew coffee
Branding
Strctr
Branding
From one idea to a complete visual experience.
From one idea to a complete visual experience.
Branding & Identity
Branding & Identity
Logos, brand marks and identity systems built from client briefs, audience needs and market trends.
Logos, brand marks and identity systems built from client briefs, audience needs and market trends.
Web & App
Web & App
Websites, landing pages and mobile app interfaces — designed and prototyped around business goals.
Websites, landing pages and mobile app interfaces — designed and prototyped around business goals.
Campaigns & Social
Campaigns & Social
Social content, short-form video and marketing assets for campaigns across digital and print.
Social content, short-form video and marketing assets for campaigns across digital and print.
Illustration
Illustration
Custom illustrations and supporting graphic assets tailored to each brand’s voice.
Custom illustrations and supporting graphic assets tailored to each brand’s voice.
Print, Packaging & Merch
Print, Packaging
& Merch
Packaging, merchandise and print collateral, carried through to production-ready files.
Packaging, merchandise and print collateral, carried through to production-ready files.
2024-2026
2024-2026
Prothird
Prothird
Senior Graphic Designer
Senior Graphic Designer
• Developed brand identities from the ground up based on client briefs, audience needs and market trends
• Designed websites and landing pages aligned with brand and business objectives
• Created social content, short-form video and visual campaigns across digital and print
• Developed brand identities from the ground up based on client briefs, audience needs and market trends
• Designed websites and landing pages aligned with brand and business objectives
• Created social content, short-form video and visual campaigns across digital and print
2023 - 2024
2023 - 2024
Penbrothers
Penbrothers
In-House Logo Designer
In-House Logo Designer
• Developed ready-made logo designs based on market trends
• Explored and presented multiple creative directions for logo development
• Refined concepts into polished, production-ready brand assets
• Developed ready-made logo designs based on market trends
• Explored and presented multiple creative directions for logo development
• Refined concepts into polished, production-ready brand assets
2023 - 2024
2023 - 2024
Brandstorm
Brandstorm
Brand Designer
Brand Designer
• Created logo designs and visual identities for clients
• Developed custom illustrations and supporting graphic assets
• Translated client requirements into clear, effective visual solutions
• Created logo designs and visual identities for clients
• Developed custom illustrations and supporting graphic assets
• Translated client requirements into clear, effective visual solutions
2021 - 2023
2021 - 2023
Zombielabs
Zombielabs
Creative Director
Creative Director
• Led creative direction and visual development across brand and digital projects
• Developed branding systems, illustrations and short-form video for digital platforms
• Directed visual concepts and execution for website experiences, keeping every touchpoint consistent
• Led creative direction and visual development across brand and digital projects
• Developed branding systems, illustrations and short-form video for digital platforms
• Directed visual concepts and execution for website experiences, keeping every touchpoint consistent
2021 - 2023
2021 - 2023
AstronautPlanet.world
AstronautPlanet.world
Creative Director
Creative Director
• Developed logo designs and visual identities for the brand
• Created packaging designs and supporting visual assets
• Translated brand concepts into cohesive, commercially relevant visuals
• Developed logo designs and visual identities for the brand
• Created packaging designs and supporting visual assets
• Translated brand concepts into cohesive, commercially relevant visuals
2021 - 2022
2021 - 2022
Design with Ember
Design with Ember
Graphic Designer
Graphic Designer
• Developed logo designs and visual identities for clients
• Created illustrations and brand assets across different applications
• Took visual concepts from initial direction through final execution
• Developed logo designs and visual identities for clients
• Created illustrations and brand assets across different applications
• Took visual concepts from initial direction through final execution
2019 - 2020
2019 - 2020
Purple Logo
Purple Logo
Graphic Designer
Graphic Designer
• Developed logo designs and brand marks for clients across industries
• Created custom illustrations and supporting visual assets
• Explored design directions based on client requirements
• Developed logo designs and brand marks for clients across industries
• Created custom illustrations and supporting visual assets
• Explored design directions based on client requirements
2016 - 2024
2016 - 2024
99designs
99designs
Freelance Graphic Designer
Freelance Graphic Designer
• Developed logos and visual identities for a range of clients and brands
• Created merchandise designs and supporting visual assets
• Produced illustrations tailored to different brand requirements
• Developed logos and visual identities for a range of clients and brands
• Created merchandise designs and supporting visual assets
• Produced illustrations tailored to different brand requirements
Good design starts with understanding.
Good design starts with understanding.
Before I open a design tool, I try to get clear on the problem: what we need to say, who it’s for, and what should happen next. The visuals come from those answers, so they stay consistent and easy to use wherever they appear.
Before I open a design tool, I try to get clear on the problem: what we need to say, who it’s for, and what should happen next. The visuals come from those answers, so they stay consistent and easy to use wherever they appear.
Listen first
Listen first
I start with the brief, the business goal and the one message that matters most.
I start with the brief, the business goal and the one message that matters most.
Design for the audience
Design for the audience
I shape the look and tone around the people who will actually see it.
I shape the look and tone around the people who will actually see it.
Make it work everywhere
Make it work everywhere
I build the direction into a system that stays consistent across digital, print and packaging.
I build the direction into a system that stays consistent across digital, print and packaging.
Skills & tools
Skills & tools
Before I open a design tool, I try to get clear on the problem: what we need to say, who it’s for, and what should happen next. The visuals come from those answers, so they stay consistent and easy to use wherever they appear.
Before I open a design tool, I try to get clear on the problem: what we need to say, who it’s for, and what should happen next. The visuals come from those answers, so they stay consistent and easy to use wherever they appear.
Technical
Technical
Branding
Branding
Logo Design
Logo Design
Art Direction
Art Direction
Mobile App & Web Design
Prototyping
Prototyping
Illustration
Illustration
Tools
Tools
Illustrator
Illustrator
Premiere pro
Premiere pro
ChatGPT
ChatGPT
Clip Studio Paint
Clip Studio Paint
Photoshop
Photoshop
After Effects
After Effects
Figma
Figma
Framer
Framer